How to Find Your First SaaS Customers?
Finding your first customers is the most critical and often the most discouraging step when launching a SaaS…...
Read the article
Our Paris-based SEO agency, specialised in small businesses and SMEs, builds your organic search strategy: audit, technical SEO, content, link building and GEO for ChatGPT, Perplexity and AI Overviews. The goal: better visibility on Google, qualified organic traffic and measured leads, for the long term.
Three quick steps to prepare a useful conversation.
Question 1/3
They trusted PeakLab with their online visibility
Technical, semantic and link analysis of your site, plus a review of competitors and key queries. You leave with a tailored, prioritised SEO action plan to improve your rankings and a comparison with your competitors. Sometimes the audit is enough: ongoing support is not always necessary.
Your SEO strategy managed day to day: optimizing the technical base, producing content, working on internal linking and link building, tracking rankings continuously. Monthly reporting, a tailored plan for lasting progress and a fee set by quote.
A senior SEO consultant, specialised in your type of site, joins your digital marketing team a few days a week. They structure the strategy, support your writers and train your teams. A format suited to companies that already have a team in place.
Our SEO expertise
FreeMatch is a SaaS that matches IT freelancers with projects, designed and launched by PeakLab. No ad budget: growth came from organic search and LinkedIn, two organic channels.
According to the published case, monthly SEO impressions went from 578 to 10,226 in one year. Around 3,000 freelancers signed up.
These figures describe this product, not a promise for a different company. The result comes from a product-driven strategy and SEO built in from the design stage: architecture, useful pages and content written for real searches, with a team skilled in both SEO and development.
Aligning digital experience with a premium positioning
Boissec website redesign for Groupe Atlantis with Next.js, Directus, SEO migration and editorial autonomy.
Headless
Architecture
SEO
Prepared migration
Brand monitoring and protection solution
Redesign of brand monitoring solution: improved performance, modernized interface and accelerated analysis.
+25%
Analysis speed
+20%
Annual growth
Evolving a business platform without interrupting operations
Progressive modernization of a business platform used for quotes, invoices, projects and teams without interrupting existing workflows.
API
Progressive migration
Tests
Functional continuity
Six SEO areas of expertise to make your brand visible on Google and in AI engines, with a full view of the business stakes and one goal: winning customers.
Site crawl, Search Console, traffic sources, semantic analysis and a study of the competitive market: the audit identifies what holds back your visibility. Then come the strategic keywords, chosen for their volume, intent and business value. Market still unclear? Our market research agency takes over.
Indexing, speed, Core Web Vitals, JavaScript rendering, structured data (schema), redirects and sitemap. Technical issues are fixed directly in your CMS: WordPress, Shopify, Drupal or a custom site. An optimized mobile site also improves the user experience and the conversion rate.
Keyword research, search intent, page structure, briefs and writing. Each piece of SEO content meets a real need of your target, with expert knowledge of your trade: guide, comparison, service page, video. Internal linking then strengthens the page that needs to rank.
Backlinks still carry strong weight with Google. Our team earns quality links and mentions on a relevant selection of sites in your sector: partners, media, press relations, guest articles. A white-hat approach, with no private networks or bought links that would put your domain at risk.
GEO (generative engine optimization) prepares your brand to be cited by LLMs. Mention tracking covers ChatGPT, Perplexity and Google's AI Overviews. Your pages must answer clearly, with their sources, and help these generative engines understand your offer, since they pick up the signals of recognised brands.
A poorly prepared website redesign can erase years of SEO work. URLs, redirects and content are mapped before launch, then checked afterwards. For a local business: Google Business Profile (formerly Google My Business) and customer reviews. For international markets: optimized language versions, hreflang tags and keywords per market.
Nobody controls Google's algorithm. Our agency commits to the method and the transparency of every SEO action, never to a guaranteed top 3.
Search Console, Google Analytics, SEO tools, content and earned links stay in your name. Access and history remain available, with or without PeakLab: no information is held back.
Each SEO recommendation states its source, the page concerned, the expected impact, the effort and who implements it. You know which decision to make first, without a list of 200 criteria.
Every month, your senior SEO consultant, your day-to-day contact, reviews rankings, organic traffic, conversion rate, ROI and next recommended actions. Real figures, no jargon.
Analyse the technical base, content, backlinks, competitors, constraints and Search Console data
Priority keywords, target pages, strategic goals and measurable business KPIs
Deploy technical fixes, semantic optimization, internal linking and new content
Link building, mentions, press relations and presence in AI engines
Track rankings, organic traffic and leads, monthly reporting and new priorities as results evolve
“Great collaboration experience. Lucien demonstrated excellent technical skills, organization and listening. The project progressed efficiently under great conditions with smooth communication. Reliable, involved and full of initiative. I recommend.”
Janine
Co-founder at Astérisque
“Excellent DEV. Complex Back and Front mission handled brilliantly. Real technical expertise serving our needs.”
Fabrice
Project Manager at Celeste
“Smooth collaboration and concrete results. The platform allowed us to automate our procedures and accelerate the management of our solar projects.”
Alexandre
Co-founder at Solteo
An SEO agency works on your website's organic search: its ability to appear in the organic results of Google and other search engines without paying for each click.
SEO (search engine optimization) differs from SEA, paid search, which buys visibility through ad campaigns.
SEO work rests on three pillars. Technical SEO makes the site readable by crawlers. Content answers your audience's queries. Authority, built through link building and mentions, proves that other reference sites trust you.
A full-service SEO agency handles the audit, strategy, writing, technical optimization and link building. It must be able to explain each action, its impact, its priority level and its place in your digital marketing plan. Evaluating an SEO agency starts with evaluating its transparency.
With Google's AI Overviews, ChatGPT and Perplexity, search is changing fast. GEO (generative engine optimization) aims to get you cited in these generated answers. It relies on the same foundations as SEO: an accessible site, expert content and a solid brand reputation.
A good search agency links each page to a business need. It measures the qualified traffic it generates and decides with you which actions serve your revenue.
The best SEO fills your order book, not your rankings dashboard.
Every sector has its own stakes, for example a highly competitive market, a local customer base, a large e-commerce catalogue or a specific B2B offer.
A tailored SEO strategy takes these specifics, your budget and your capacity to produce into account. Applying the same standard method to very different companies does not work.
The long-term advantage of SEO: a well-ranked page keeps generating qualified visits without a cost per click.
SEO complements SEA, social media and your newsletter. Usually, the best approach combines a solid organic base with occasional campaigns to test a new market.
PeakLab is also a web agency: SEO strategy, content and web development work together in the same team. The signs that it is time to hand your SEO to an agency:
Because a large part of an audit's recommendations touches code: speed, indexing, schema, URLs. At PeakLab, SEO consultants and developers work together every day: the team that recommends a fix ships it. SEA and CRO go through our acquisition agency. Want to bring SEO in-house? Training your team is part of the plan.
Structure the goals, pages and constraints of your web project in a document you can share.
Start the generatorAutomationSpot the SEO reporting and tracking tasks you could automate.
Start the diagnosticNo-codeCheck whether your current no-code tool lets you recover your data and access.
Run the diagnosticFinding your first customers is the most critical and often the most discouraging step when launching a SaaS…...
Read the article
Can't find your question?
Ask Lucien, PeakLab's CEO, directly during a free discovery call.
An SEO agency improves your site's visibility in Google's organic results and in AI engines such as ChatGPT or Perplexity. It runs the audit, defines the keyword strategy, optimizes the technical base, produces content, builds links and measures results. The right partner helps turn that traffic into revenue.
The fee depends on the size of the site, the competition on your queries, the volume of content to produce and the amount of technical work to fix. We separate audit, implementation and monthly support in a written quote, after a first conversation.
Technical fixes can have a quick effect; content and link building need more time. Google says so in its documentation: no timeline is guaranteed. We set delivery and review dates, not a ranking date.
No. Google states in its guide on hiring an SEO that nobody can guarantee a first position. Be wary of that promise. We commit to the method, the deliverables and transparency.
Ask for verifiable case studies, the audit method, who does the work and who puts it live. Check that your accounts stay in your name and that reporting talks about leads, not just rankings.
A freelance consultant suits a targeted audit or an already autonomous team. An SEO agency brings several skills: strategy, writing, technical work, development. PeakLab can also train your team to take SEO in-house.
SEO works on Google's organic results. SEA buys visibility through Google Ads. GEO targets AI-generated answers such as ChatGPT, Perplexity or AI Overviews. The three complement each other.
There is no shortcut. These tools cite accessible, clear and recognised sources: expert content, structured answers, mentions on reference sites. We track your citations and work on those signals, without promising guaranteed presence.
Before. The URL inventory, redirect plan and content structure are prepared before launch. After go-live, we check indexing, errors and rankings in Search Console.
With technical SEO if Google does not crawl or index your pages correctly. Then content, which answers your customers' queries. Link building then strengthens pages that already deserve to rank.
Yes, as well as custom sites in Next.js or Laravel. Our developers work directly in the CMS to apply SEO fixes.
Yes. Locally: Google Business Profile, reviews, pages for areas you actually serve. Internationally: language versions, hreflang and keyword research per market.
Yes. Our head office is in Paris, at 60 rue François Ier, and we support companies across France remotely, by video call and in your shared tools.
You do. Search Console, Google Analytics, content and earned backlinks stay in your name. We access them with rights you can revoke at any time.
Can't find your question?
Ask Lucien, PeakLab's CEO, directly during a free discovery call.
A Paris-based SEO and digital agency, PeakLab supports small businesses, SMEs and startups in every sector, across France and internationally, remotely. A free 30-minute conversation: an expert reviews your site and strategy and identifies the priority SEO action. Then, lasting support to reach your goals.
Lucien ArbieuCEO and co-founder of PeakLab
Copyright © PeakLab 2026. All rights reserved.
